Growlytics for Shopify – Redefining E-commerce Customer Experiences

September 21, 2022
Cross-Channel Engagement

Radical changes in consumer benaviour and internet technologies are forcing businesses to consider new selling channels, with direct to consumer (D2C) on top of it.

Considering the growth of D2C, at Growlytics we did put lots of efforts to enable businesses to provide seamless shopping experience to consumers. With Growlytics Shopify app, you can easily install the app and that's it, all your shopify data will be synced automatically with Growlytics!

Once integrated, Growlytics automatically syncs all you customer: order data and other customer activities with Growlytics. Customer activities include  purchase, added to cart, product viewed, order cancelled, product delivered etc. You can use these events to create funnels and cohorts, analyze customer behaviour, and create dynamic segments to send targeted messages to your customers.

Example use-cases that this integration work for:

  • Welcome new customers: When user sign-up or subscribes to newsletter, send a welcome email and guide them on your product and service benefits.
Birchbox welcome email example green and grey background
  • Guide users to complete their purchase: Follow-up users of products in their cart and motivate them with a some discount offers to make them purchase. Use personalization in messages beign sent like mentioning product's name, price, etc. An example email of abandoned cart is mentioned below:
  • Run festival/new product launch campaigns: Send festival or seasnional discounts to all of your customers base.
Black Friday Email: Tips, Examples & Free Templates [2021] | Mailjet
  • Cross-sell or up-sell: Increase repeat purchases using automated cross-sell campaigns. Suggest customers recommendaded products based on their last purchase (or any other custom event).
Example of a set of recommended products populated from a feed and listed in a grid pattern within an email

Summary

Using Growlytics shopify app, you can engage with your customers at every step of their purchase lifecycle. You can implement all conversion and retention strategies. To use this integration, reachout to growlytics support team at support@growlytics.in

Related Posts