Omni-Channel Engagement

A comprehensive guide to maximizing the ROI of email campaigns as part of a brand's digital strategy. It analyzes the challenges marketers face when trying to quantify the return on investment of email marketing, highlighting the potential of email marketing and comparing it with other marketing channels. The post offers five ways to optimize email marketing for maximum ROI, including audience segmentation, personalization, A/B testing, automation, and optimization.

Omnichannel marketing focuses on connecting all of the company's customer data in one place and providing a unified buying experience on shops, social, website, email, mobile, etc.

Customers today are expect a personalized buying experience. Targeted email marketing is one of the best way to provide personalized experience.

Email bounce is an automated communication sent from a service provider to inform the sender that his message cannot be successfully delivered to the intended recipient.

Radical changes in consumer benaviour and internet technologies are forcing businesses to consider new selling channels, with direct to consumer (D2C) on top of it.

This blog post will highlight seven of the most common SMS marketing mistakes and how to avoid them.