Omnichannel marketing focuses on connecting all of the company's customer data in one place and providing a unified buying experience on shops, social, website, email, mobile, etc.

Customers today are expect a personalized buying experience. Targeted email marketing is one of the best way to provide personalized experience.

Email bounce is an automated communication sent from a service provider to inform the sender that his message cannot be successfully delivered to the intended recipient.

Radical changes in consumer benaviour and internet technologies are forcing businesses to consider new selling channels, with direct to consumer (D2C) on top of it.

Cohort analysis is a kind of behavioral analytics that breaks the data in a data set into related groups before analysis.

While customer acquisition is important and should not be overlooked, over 44% of business owners admit making customer retention their main focus has generated greater revenues and helped their business grow.

Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world.